The newly installed pixel matrix monument sign in front of the Ripon Police Department / Ripon City Hall could soon be in operation.

At Tuesday’s monthly session, the Ripon City Council approved the Electronic Center Usage Policy – part of the City of Ripon’s sign ordinance – with the addition of having the language specify that all messages be reviewed and approved by the City Clerk for content while being in compliance with the policy.

Councilman Michael Restuccia reviewed the policy.

“The Electronic Message Center will not be used to directly or indirectly solicit, advertise, promote, or endorse any commercial, financial, or religious agency or organization. But further down it states that religious agencies registered on the City of Ripon’s Master List of nonprofit agencies may advertise annual community wide events,” he said.

Planning Director Ken Zuidervaart clarified it, saying: “They are allowed to advertise annual community events but may not advertise the religious institution itself.”

Councilman Gary Barton asked as to how many messages could be posted at one time.

“We’re not sure yet, but the messages cannot scroll and must stay (open) for 10 seconds,” said Zuidervaart.

He added that staff will be receiving training on the double-sided electronic sign towards the end of this month. “We will know more by then,” Zuidervaart said.

Elected leaders approved the purchase of the pixel matrix monument sign from Johnson Sign Systems last June.

At the December meeting, they discussed the Electronic Message Center (EMC) Usage Policies and Procedures resolution, directing staff to make some recommended changes prior to final approval.

The double-sided electronic message sign is 3- by 6- foot tall, and was placed perpendicular to Wilma Avenue, in full view of traffic in both directions.