Louise Avenue  Partners broke ground this week on a new Tru by Hilton hotel in Lathrop.

 Among the attendees were a roster of dignitaries and executives who played a crucial part in pushing the project forward.  The 79-room, 4-story hotel will be located at 161 East Louise Avenue. It is expected to be completed in 12 to 14 months.

“Tru by Hilton fills a void in the lodging industry for travelers seeking simplicity and value without compromising quality and design,” said Andy Kotecha. “We’re delighted to bring this innovative new Hilton brand to life in Lathrop where it will become a unique addition to the existing lodging options.”

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own “Top It” breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip” market with gourmet snacks and drinks. 

The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Learn more about Tru by Hilton at newsroom.hilton.com/trubyhilton and www.trubyhilton.com.