The name may have changed but it’s still the same Christmas tree lot in Manteca.

Coe’s Holiday Specialties at 1156 N. Union Road is the former Beck’s Holiday Specialties under the operations of Rick and Julie Beck. They transferred ownership of the seasonal business to grandson Daniel Coe and his wife Breanna of Escalon about a year ago.

“Everything is the same – family owned. We walked through several tree lots in Oregon to get the best quality Christmas trees,” said Daniel Coe on Thursday.

He’s been involved in the holiday business for the better part of the past 24 seasons – 23 years in this very spot at the corner of Union Road and Lathrop Road.

Coe’s Holiday Specialties offer up a variety of trees – Noble fir, Douglas fir, and Normann fir, ranging in size from table top to 12 feet tall – including flocked trees, wreaths, tree stands, and more.

“We have our popular cross wreaths this year along with candy cane wreaths and our traditional round wreaths,” according to the recent post via www.facebook.com/BecksHolidaySpecialties.

They kicked off this season during the Thanksgiving week and will continue on for at least another week with plenty of trees still available.

“We’re at the tail end (of our season),” said Coe. “We’re looking at this week and next.”

More information can also be obtained on Instagram at coesholidayspecialties.