MILAN (AP) — Ferrari’s chief executive told investors Wednesday that the luxury sports car maker will look at building a crossover utility vehicle, but promised any model it produces would be unique and not compromise the brand’s exclusivity.CEO Sergio Marchionne has in the past colorfully disavowed Ferrari entering the utility vehicle segment. During the 90-minute investor call, analysts, one after the other, cautioned Marchionne about tarnishing the Ferrari name.Marchionne tried to assuage them.“The answer is, it probably will happen, in Ferrari style,” he told analysts. “Ferrari has been known historically to be able to redefine and define segments of the auto space.
Ferrari CEO opens door on building crossover vehicle